Marketing

VW, Kia, BMW Super Bowl ads draw big interest for new EVs

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VW's ad generated the biggest increase in search traffic on Cars.com, Autotrader and Kelley Blue Book. (Volkswagen)
February 13, 2024 11:32 AM

Automakers aired only four commercials during Sunday's Super Bowl but still managed to score big in their limited game action. The spots significantly boosted traffic on vehicle shopping websites, and two of them landed in the top 10 on the USA Today Ad Meter gauging public opinion.

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