Marketing
After striking a deal to become a presenting sponsor of the 50th anniversary season of “Saturday Night Live,” Volkswagen had the opportunity to make custom content with the show.
The federal funds rate target range will remain 4.25 to 4.5 percent.
Genesis Motor America hired Circana executive Amy Marentic as its new CMO as Hyundai’s luxury brand looks to continue sales momentum and market share gains.
In this week’s edition of Automotive News, we take a deep look at incoming CEO Ivan Espinosa’s long to-do list at Nissan and the sizable obstacles blocking the Japanese carmaker's road to quick recovery.
The General Motors-backed Cadillac entry will become Formula One’s 11th team next year after securing formal approval from the commercial rights holders and governing FIA.
S&P Global said that based on consumer buying activity in 2024, overall industry loyalty rates saw a slight year-over-year improvement for the third year in a row.
Mercedes signaled the shift last year to U.S. dealers, who sought more powertrain flexibility amid slow sales of the EQE and EQS models.
The Goodyear Blimp will take a few high-speed laps around the globe this year to celebrate its 100th anniversary, so to speak.
Ford has replaced its traditional media center with a new channel aimed at consumers who increasingly turn to creators over mainstream media for brand news and information.
NASCAR has updated its electric vehicle charging infrastructure for employee and industry use at its Florida home base.
