Marketing
Cadillac’s longtime struggle to attract younger buyers may finally be bearing fruit. For real this time.
What will the tariff on my vehicle be? What will the duty on my part be?
Stellantis has pulled its Jeep, Ram and Dodge tariff-response ads after its built-in-the-USA claims received scrutiny.
The first billboard aimed at the SUV's similar rival happens to be located next to a JLR dealership.
Mexico’s leadership is playing nice with the Trump administration on tariff negotiations. Mexico hasn’t retaliated against President Donald Trump’s tariffs. Our northern neighbor, Canada, hasn’t been so cordial.
Ineos Automotive will finally expand its U.S. product lineup with the spring arrival of the Quartermaster pickup. The startup also plans to spend more on marketing.
Car buyers won’t be the only ones feeling the pain from new automotive tariffs. They could lead to a pullback in automotive marketing spending, potentially affecting agencies, and ad sellers.
With new U.S. tariffs to take effect in two days, management upheavals at several automakers, Nissan’s worsening finances and all the routine drama in this industry, April Fools' jokes just don’t feel right.
VW’s Microbus of the 1960s, the predecessor to the ID Buzz, played a key role in the creation of the popular dog toy in 1976.
After striking a deal to become a presenting sponsor of the 50th anniversary season of “Saturday Night Live,” Volkswagen had the opportunity to make custom content with the show.
