Marketing

A deep dive into dealership marketing trends and insights into the current state of the automotive industry.
Detroit Auto Show sets dates for 2026 event

The Detroit Auto Show will again take place in January next year, promising “an enhanced format designed to drive innovation, connections, and excitement.”

February 19, 2025 05:21 PM
TikTok’s new auto ads — what car brands and dealerships should know

TikTok is going after more auto brands and car dealerships with a new performance ad format that displays more product details and links to shop. On Wednesday, TikTok announced it would roll out Automative Ads to all brands, after testing the format with carmakers and dealers, including Mercedes-Benz and Peugeot.

February 19, 2025 03:47 PM
VW highlights ID Buzz with SNL-inspired commercial

Characters from a popular "Saturday Night Live" sketch have returned to help market the VW ID Buzz electric minivan.

February 18, 2025 11:00 AM
VW brand hires former Mercedes executive Christine Wolburg for key marketing role

The long-time Mercedes executive will be instrumental in positioning VW as “the world’s leading volume manufacturer in terms of technology by 2030,” the company said.

February 13, 2025 01:40 PM
Elon Musk says he’s not interested in TikTok’s U.S. business

Musk said that he doesn’t use TikTok personally. “I’m not champing at the bit to acquire TikTok,” said Musk, who bought Twitter in 2022 before renaming the social media service X.

February 10, 2025 02:13 PM
Behind Jeep’s Harrison Ford Super Bowl ad

With waving American flags and dialogue from Harrison Ford about freedom and friendliness, Jeep’s two-minute Super Bowl ad had the hallmarks of yet another pep talk to a deeply divided country.

February 10, 2025 03:10 AM
5 Super Bowl ad trends to watch, but where are the car ads?

This year’s Super Bowl is inducing a lot of déjà vu, not just on the field, but also in ad breaks, where brands will repeat oft-played Big Game commercial tactics.

February 09, 2025 05:14 PM
The 10 most memorable Super Bowl ads of the past decade include one automaker

If you ever felt like you’d forgotten all the Super Bowl commercials a week after the game, you’re not alone, but you’re probably wrong. But if you think they don’t make Super Bowl ads like they used to, you may be right, because a study finds spots from recent years relatively forgettable.

February 09, 2025 04:54 PM
Daily 5 report for Feb. 6: Volvo reports an operating profit decline but is ready for Trump tariffs

Volvo Cars reported a decline in fourth-quarter operating profit and predicted a turbulent 2025 with challenging market conditions.

February 06, 2025 08:30 PM
Ram’s Super Bowl ad is a twisted take on ‘Goldilocks and the Three Bears’

With electric vehicles failing to reach once-lofty sales expectations, automakers in recent months have sought ways to promote their breadth of offerings in a single ad.

February 06, 2025 04:05 PM
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