Marketing
The Detroit Auto Show will again take place in January next year, promising “an enhanced format designed to drive innovation, connections, and excitement.”
TikTok is going after more auto brands and car dealerships with a new performance ad format that displays more product details and links to shop. On Wednesday, TikTok announced it would roll out Automative Ads to all brands, after testing the format with carmakers and dealers, including Mercedes-Benz and Peugeot.
Characters from a popular "Saturday Night Live" sketch have returned to help market the VW ID Buzz electric minivan.
The long-time Mercedes executive will be instrumental in positioning VW as “the world’s leading volume manufacturer in terms of technology by 2030,” the company said.
Musk said that he doesn’t use TikTok personally. “I’m not champing at the bit to acquire TikTok,” said Musk, who bought Twitter in 2022 before renaming the social media service X.
With waving American flags and dialogue from Harrison Ford about freedom and friendliness, Jeep’s two-minute Super Bowl ad had the hallmarks of yet another pep talk to a deeply divided country.
This year’s Super Bowl is inducing a lot of déjà vu, not just on the field, but also in ad breaks, where brands will repeat oft-played Big Game commercial tactics.
If you ever felt like you’d forgotten all the Super Bowl commercials a week after the game, you’re not alone, but you’re probably wrong. But if you think they don’t make Super Bowl ads like they used to, you may be right, because a study finds spots from recent years relatively forgettable.
Volvo Cars reported a decline in fourth-quarter operating profit and predicted a turbulent 2025 with challenging market conditions.
With electric vehicles failing to reach once-lofty sales expectations, automakers in recent months have sought ways to promote their breadth of offerings in a single ad.