Marketing

Jeep chomps at chance to star in final ‘Jurassic' film

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Visual effects studio Industrial Light & Magic created a baby Carnotaurus for Jeep’s marketing campaign with “Jurassic World Dominion.”
June 06, 2022 04:00 AM

The Jeep Wrangler zoomed its way into Jurassic Park lore in 1993 when it sped away from a charging Tyrannosaurus rex in one of the highest-grossing films of all time.

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