Fewer Super Bowl auto ads leaves brands with more room to shine

Hyundai's 60-second first-quarter spot touted its Shopper Assurance program, the foundation of its retail strategy intended to make buying more convenient for consumers.

By:

Vince Bond Jr.

February 04, 2019 09:22 PM

Auto brands had plenty of room to shine during the Super Bowl.

Featured Stories

Manufacturing

Trump’s new executive orders relieve some tariff pressure on auto industry

Manufacturing

The moves are an adjustment for many automakers and suppliers that were concerned about the tariffs. Others say the tariff revisions fall short of protecting suppliers.

Livestream 6 p.m. EDT: President Donald Trump in Warren, Mich., speaks about his first 100 days

Manufacturing

GM net income declines as tariffs spoil 2025 guidance

By:

Lindsay VanHulle

GM net income declines as tariffs spoil 2025 guidance

Stellantis

Valeo, American Axle tangle in $25M lawsuit after Stellantis cancels Ram electric heavy-duty truck

Stellantis

By:

Kurt Nagl

Valeo, American Axle tangle in $25M lawsuit after Stellantis cancels Ram electric heavy-duty truck

Latest News

Trump’s new executive orders relieve some tariff pressure on auto industry

White House summons auto execs to D.C. for U.S. investment talks

GM creating a plan to help dealers fix faulty V-8 engines in Cadillac, Chevrolet, GMC trucks

CEO David Hult told Asbury dealerships to focus on profit, not vehicle volume, as tariffs neared

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