Longtime Super Bowl advertiser Kia is coming back to the game after taking last year off. Its 60-second spot will be handled by David & Goliath, the automaker’s creative agency of record. Kia did not provide creative details.
Longtime Super Bowl advertiser Kia is coming back to the game after taking last year off. Its 60-second spot will be handled by David & Goliath, the automaker’s creative agency of record. Kia did not provide creative details.
Some see underutilized U.S. plants as a quick way for automakers to shift production of imported models. But doing so would be a costly, time-consuming process, experts say.