Latest from E.J. Schultz
This year’s Super Bowl is inducing a lot of déjà vu, not just on the field, but also in ad breaks, where brands will repeat oft-played Big Game commercial tactics.
Only one auto brand, Jeep, has confirmed a 2025 Super Bowl ad, with many others saying they are skipping the Big Game.
Doner won lead agency status for Ram, while Omnicom’s GSD&M will keep Dodge and add Chrysler, a spokesperson confirmed to Ad Age. GSD&M was also assigned Alfa Romeo and Fiat.
The automaker’s used-car shopping brand CarBravo seized on the buzz by selling used Barbie Dream Cars at prices much cheaper than they were going for in the resale market.
Few models have returned with as much marketing buzz as the Renault 5, which was last sold in the mid-1980s.
The ad features a boy confronted by questions from relatives about his college future at a holiday gathering. Meanwhile, Chevy won't advertise in the 2025 Super Bowl.
Slumping 90-year-old British automaker Jaguar attempts to change its reputation as it evolves into an all-electric brand. The rebrand was a hot topic on social media. Even Elon Musk chimed in.
After a 44-year absence, the Scout brand's first major ad campaign leans heavily into nostalgia.
The automaker is backing Netflix’s ‘Senna’ series due out in November.
The IPG network makes leadership and operational changes while seeking new momentum for CRM agency MRM fresh off its McDonald’s win.
