Image
Name
Hans Greimel
Asia Editor at Automotive News
hgreimel@crain.com
81-3-3828-9060
Hans Greimel is an award-winning American business journalist and book author who covers Japanese, Korean and other Asian automakers from Tokyo as the Asia editor at Automotive News. Greimel’s coverage of the rise, fall, arrest and escape of former Renault-Nissan Chairman Carlos Ghosn won the national 2019 Folio Eddie Award in the category of Best Series of Articles. The scandal also inspired the book "Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire," cowritten by Greimel and published by Harvard Business Review Press in 2021. As an international reporter, Greimel has reported from 19 countries on four continents. Before joining Automotive News in 2007, Greimel was a foreign correspondent with The Associated Press, with postings in New York, Japan, South Korea and Germany. Greimel’s prize-worthy work includes his coverage of the rise of China’s auto industry, the leadership style of Toyota President Akio Toyoda, Toyota’s unintended-acceleration crisis, the 2011 earthquake-tsunami in Japan and a groundbreaking expose that documented rampant price fixing among Japanese auto parts suppliers. Born near Detroit, Greimel has a bachelor’s degree in political science and philosophy from the University of Michigan and a master’s degree in international affairs from Columbia University in New York. Greimel’s perspective on the global industry is often sought as expert commentary in interviews by such broadcasters as BBC, Reuters TV, Al Jazeera and APTV, as well as the Japanese networks TV Tokyo, NHK and TBS, and South Korea’s KBS.

Latest from Hans Greimel

Tariffs could force key Taiwan suppliers to invest more in U.S. or shift to other markets

The head of Taiwan’s export promotion council predicts the 25% tariff on auto parts will weigh on domestic parts makers because the U.S. is their biggest export market.

Nissan to launch first electrified pickup, the plug-in hybrid Frontier Pro, in China

The five-seat, dual-purpose Frontier Pro, unveiled at the Shanghai auto show, is Nissan’s first electrified pickup but also its first-ever plug-in hybrid. The powertrain pairs an electric motor to a 1.5-liter turbocharged four-cylinder engine.

2026 Lexus ES gets radical redesign and new EV drivetrain at Shanghai auto show

A zigzag slash cuts down the side of the reimagined Lexus ES, which is the Japanese premium marque’s bestselling car in the U.S. and will now be offered as a full battery electric.

Nontariff barriers in Japan? China’s EV champ BYD didn’t get the memo

BYD plans to leap over tariff hurdles to sell all-electric vehicles in Japan's hard-to-crack all-important minicar segment.

Key Taiwan auto suppliers brace for U.S. tariff tiff amid China tensions, wider ambitions

Tariffs and trade will be top of mind when Taiwan’s auto suppliers gather at the 360° Mobility Mega Show in Taipei, as a host of industry lynchpins, including semiconductor and electronics players as well as heavyweights such as Foxconn show off their latest tech.

Kia sets goal of 90,000 electric pickup sales in North America, even as it cuts EV forecast

CEO Ho Sung Song tells investors Kia wants to eventually sell 90,000 electric pickups in North America as the South Korean automaker downgrades its EV sales outlook.

Foxconn plans 2 EVs for U.S. as iPhone maker blitzes into global autos, stalks Nissan

Taiwanese electronics giant Foxconn is leaping into the global auto industry amid swirling speculation it will partner with Nissan, Honda or Mitsubishi, or even a combination of all three.

Honda’s No. 2 exec, Shinji Aoyama, abruptly resigns amid allegations of inappropriate conduct

Honda's audit committee investigated the allegation and its board of directors was poised to take disciplinary action when Aoyama submitted his resignation.

Nissan holds off on job cuts in Tennessee amid tariff threat as U.S.-built Rogues gain currency

The Japanese automaker had planned to terminate a shift at its Smyrna assembly plant, as part of a campaign to slash 5,300 jobs worldwide this fiscal year.

Staying current is easy with newsletters delivered straight to your inbox.