Category
Marketing
Acura replaces Toyota as title sponsor of Grand Prix of Long Beach
Share
Expand
Acura, which resurrected its Precision Crafted Performance tag line and revamped its marketing strategy three years ago, has taken over sponsorship of the Grand Prix of Long Beach in California. Seen here is last year's winner, Alexander Rossi, who dominated the race.
(Phillip Abbott)
Author
By:
Vince Bond Jr.
February 05, 2019 09:00 PM
Featured Stories
Title
Next Hyundai CEO Muñoz says hybrid flexibility, U.S. commitment key to success
Image
Title
Cyberattack delayed Hyundai-Amazon platform but launch seen as soon as January
Image
Title
Jeep bolstering lineup with hybrid addition in 2025
Image
Title
Scenes from the Los Angeles Auto Show
Image