CategoryMarketing

Acura replaces Toyota as title sponsor of Grand Prix of Long Beach

2018 Grand Prix of Long Beach
Acura, which resurrected its Precision Crafted Performance tag line and revamped its marketing strategy three years ago, has taken over sponsorship of the Grand Prix of Long Beach in California. Seen here is last year's winner, Alexander Rossi, who dominated the race. (Phillip Abbott)
Author
VB
By:
Vince Bond Jr.
February 05, 2019 09:00 PM

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