VW Group of America CEO to dealers on Scout: I hear you

Kjell Gruner took over as Volkswagen Group of America CEO in December. — Kjell Gruner, right, took over as Volkswagen Group of America CEO in December. "In order for us to be successful and profitable, we need dealers,” he said April 15 at the New York Automotive Forum. (J.D. POWER)

April 15, 2025 08:46 PM

NEW YORK ― Volkswagen Group of America CEO Kjell Gruner has a simple but clear message to U.S. dealers who have raised concerns over VW Group’s upstart Scout Motors, which aims to sell direct to consumers.

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