Sales

Magic 'under $20k' price point is disappearing

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Here are some remaining choices below the hard cutoff of $20,000 with shipping. Vehicles clockwise from top left: Chevrolet Spark, $15,695 base automatic hatchback; VW Jetta, $19,990 for S manual sedan; Mitsubishi Mirage, $18,130 for LS automatic sedan; Hyundai Venue, $19,935 for SE automatic crossover; Kia Rio, $17,785 for S automatic sedan; Nissan Versa, $19,365 for SR automatic sedan
November 01, 2021 04:00 AM

LOS ANGELES — Just a few years ago, nearly every automaker had an inexpensive car or small crossover to draw first-time buyers into a long-term relationship with their brands. These low-margin vehicles were often competent, fuel efficient and sold with a decent warranty.

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