For nearly a decade, it looked like nothing could stop Jeep. Its U.S. sales quadrupled to just shy of 1 million in 2018, and its market share more than doubled as Americans threw money at the brand to put bigger, brawnier SUVs in their driveways.
For nearly a decade, it looked like nothing could stop Jeep. Its U.S. sales quadrupled to just shy of 1 million in 2018, and its market share more than doubled as Americans threw money at the brand to put bigger, brawnier SUVs in their driveways.
The expected tariff cost is significantly lower than the $4 billion to $5 billion crosstown rival General Motors estimates, which Ford attributes to its higher mix of U.S.-built vehicles.