Retail

Kia America COO: Inflation Reduction Act disrupts EV market

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Center: The IRA is a challenge.
November 26, 2022 05:00 AM

Import auto brands have been mostly circumspect about how the new Inflation Reduction Act will impact their efforts to market electric vehicles in the U.S. Steve Center, COO of Kia America, is a bit more blunt. The law pulls the rug out from the entire industry, he said.

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