Mercedes Benz

Mercedes-Benz evolves controversial dealer operations reorganization

Mercedes logo 2021 IAA 900.jpg
Mercedes-Benz USA returns to a region-based dealer structure two years after consolidating operations at its metro Atlanta headquarters.
December 16, 2024 05:01 PM

Two years after a sweeping restructuring of Mercedes-Benz’s U.S. retail operations, the luxury automaker is walking back the most controversial component of the program amid dealer dissatisfaction and slumping sales.

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