Polestar ad effective but low rated

Half of the 8 commercials automakers aired during Super Bowl LVI ranked in the top 10 in the annual USA Today Ad Meter. How the auto ads ranked out of 66 overall and their score:

 4. Kia, “Robo Dog,” 6.6

5. Toyota, “Brothers,” 6.5

 7. BMW, “Zeus & Hera,” 6.5

 9. Toyota, “The Joneses,” 6.3

11. Nissan, “Thrill Driver,” 6.1

14. GM, “Dr. EV-il,” 5.9

28. Chevrolet, “New Generation,” 5.3

57. Polestar, “No Compromises,” 4.6