Kia America ad stars NFTs from Dead Army Skeleton

20220715_Kia-America_NFTs_DASK-DeadArmySkeletonKlub_3X2.png — Kia developed special edition Dead Skeleton Army NFTs as part of its campaign. (Dask via OpenSea)

By:

Garett Sloane

By:

AdAge

July 15, 2022 04:27 PM

Kia America is putting Dead Army Skeleton Klub NFTs into its next national advertising campaign, another indication that the characters from Web3 worlds are becoming the next commercial stars.

Featured Stories

Manufacturing

Trump to reduce impact of auto tariffs, U.S. Commerce secretary says

Manufacturing

Automakers would also not be responsible for other tariffs on aluminum and steel, said a White House official on Monday night.

By:

Bloomberg News

Trump to reduce impact of auto tariffs, U.S. Commerce secretary says

Volkswagen

Porsche shipments to dealerships stopped over tariffs, retailers say

These U.S. auto plants have extra capacity, but moving production from overseas no easy task

Stellantis shrinks Warren Truck production, gears up to launch Mexico pickup plant

Stellantis

By:

Kurt Nagl, Crains Detroit Business

Stellantis shrinks Warren Truck production, gears up to launch Mexico pickup plant

Latest News

Volvo eyes $1.87B in cost cuts to protect profits

Citroen C5 Aircross gains space, EV powertrain for 2nd generation

GM’s retooled Orion plant won’t launch as all-EV factory amid changing plans

Trump to reduce impact of auto tariffs, U.S. Commerce secretary says

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

AutoNation hires former Nissan executive to become next marketing chief

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

Staying current is easy with newsletters delivered straight to your inbox.