Cars & Concepts

Audi's plan to overtake BMW, Mercedes, Chinese rivals in tech race

Dollner Q6.jpg
Audi CEO Gernot Döllner: "Our goal is not only to be on an equal footing, but also to get ahead of competitors, and we have some way to go." Döllner is shown at the unveiling of the new Q6 E-tron. (JACK WALSWORTH)
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By:
Burkhard Riering and Lennart Wermke
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By:
Automobilwoche
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March 29, 2024 09:38 AM

Audi CEO Gernot Döllner faces many challenges to bring the Volkswagen Group brand back to the technological level of rivals BMW and Mercedes-Benz as well as new competitors from China. He spoke about Audi's coming products, its shift to electric vehicles and the gradual phaseout of combustion engines in an interview with Automotive News affiliate Automobilwoche.

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