Kia News
Hyundai Mobis targets top three supplier spot.
CEO Ho Sung Song tells investors Kia wants to eventually sell 90,000 electric pickups in North America as the South Korean automaker downgrades its EV sales outlook.
South Korea's government will extend EV purchase subsidies to boost demand and designate self-driving technology as a national strategic technology with tax incentives.
Hyundai, Genesis and Kia will share the stage with Volkswagen and Subaru at the 2025 New York auto show.
Kia’s CEO will give more details about his desire to introduce a midsize pickup in the key U.S. market at an investor’s presentation this month.
The pivot to Europe comes as Kia and other global automakers grapple with Trump’s 25 percent tariff on auto imports, which threatens to hit sales in one of Kia’s most important markets.
South Korea’s biggest automaker pulled the wraps on the redesigned alternative fuel crossover April 3 at the Seoul Mobility Show. It will land in global markets this year.
Car buyers won’t be the only ones feeling the pain from new automotive tariffs. They could lead to a pullback in automotive marketing spending, potentially affecting agencies, and ad sellers.
A 30 percent sales gain for the Tiguan combined with strong demand for the full-electric Renault Scenic E-Tech and Ford Explorer pushed compact SUVs past small SUVs, the longtime leader.
Hyundai Motor Group has three plants operating in the U.S., but will continue to stay flexible to navigate uncertainties around auto tariffs.
