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Krishnan M. Anantharaman
Krishnan M. Anantharaman was a news editor directing coverage of GM, regulation and marketing. He no longer works for Automotive News.
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Krishnan M. Anantharaman was a news editor directing coverage of GM, regulation and marketing. He no longer works for Automotive News.

Latest from Krishnan M. Anantharaman

If at first you can't sell EVs, at least try

It's no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. But a little more good-faith effort would help.

As cars slide, Toyota leans in

In a market that's tilted 70-30 toward light trucks, why does Toyota bother to invest in cars? Because in that smaller market, Toyota is a giant. And it has even more elbow room now that the Detroit 3 have decided to vacate several car segments.

Toyota explores new branding for alt-fuel vehicles

Toyota, which introduced the world to gasoline-electric hybrids some 15 years ago, is exploring some new branding language for its alternative powertrains to better convey the nuances of the technologies and the vehicles' evolving driving dynamics.

As cars slide, Toyota leans in

In a market that's tilted 70-30 toward light trucks, why does Toyota bother to invest in cars? Because in that smaller market, Toyota is a giant. And it has even more elbow room now that the Detroit 3 have decided to vacate several car segments.

Toyota to push RAV4 in Super Bowl

Toyota's RAV4, already the best-selling nonpickup in the nation, will get a big marketing push with a Super Bowl ad in February.

Lexus willing to wait on subscriptions

Lexus is in no rush to embrace a vehicle subscription program at the brand level, but it sees the all-inclusive short-team lease as a format that could be expanded to other models in the lineup.

Prius AWD-e, Corolla Hybrid underscore Toyota's pledge to cars

The addition of an all-wheel-drive Prius and a hybrid Corolla reflect Toyota's search for niches and frontiers where it can generate incremental volume and higher profits from its core car models.

Can quieter Corolla make some noise?

The redesigned Corolla must prove it can deliver more stability and power to Toyota's U.S. car sales, which are down 11 percent this year.

HYUNDAI GROUP: Slim gain as Genesis bleeding continues

Small cars, hybrids and crossovers lifted South Korea's Hyundai-Kia group to a narrow 0.7 percent U.S. sales increase in October. Genesis was no help.

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