Emphasizing value-added services in your shop more important than price

Tout the factory trained technicians in a service and parts department, not the price of repairs, said trainer Larry Edwards. — Tout the factory-trained technicians in a service and parts department, not the price of repairs, trainer Larry Edwards says. (RICHMOND FORD)

April 10, 2025 05:00 PM

Does your service department sell price or value, fixed operations trainer and consultant Larry Edwards asks. Are you the “lowest-cost provider?” The “highest-quality provider?” And would your customers agree with your assessment?

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