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Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

A white, camouflaged Mercedes CLA
The full-electric version of the new Mercedes CLA, coming by midyear, will be called the “CLA with EQ Technology.” (MERCEDES-BENZ)
PN
By:
Philip Nussel
February 24, 2025 08:30 PM

In an automotive world annoyingly complicated by convoluted car-naming conventions, we have been forced for years to endure automakers’ machinations about what to name their electric vehicles. We’re subjected to things like an “IQ” or an “EQ” at the end of an EV name.

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