Custom CRM steps up staff focus at Quebec dealership

Groupe Saillant co-presidents Charles Saillant, left, and his brother Alexandre. — Shortly after implementing the new CRM, Groupe Saillant co-presidents Charles Saillant, left, and his brother Alexandre said they saw increases in market share and gross sales. The CRM earned the group the 2024 Business Innovation Laureate from the Canadian Automobile Dealers Association. (GROUPE SAILLANT)

January 22, 2025 10:30 AM

Family-owned Groupe Saillant, a six-dealership group in Quebec City, has seen significant sales growth and profitability in several departments with a bespoke customer relationship management (CRM) software that focuses employees on productivity.

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