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Doug Firby
Calgary Correspondent for Automotive News Canada
info@bigtreecomms.com
Calgary Correspondent for Automotive News Canada

Latest from Doug Firby

Custom CRM steps up staff focus at Quebec dealership

The software allows the dealership group to track employee tasks to make sure they’re completed properly and in a timely manner

How HGregoire Nissan Vimont continually wins awards for customer care

A tenacious pursuit of quality customer service has helped make HGregoire Nissan Vimont in the Montreal suburb of Laval the most awarded of Nissan Canada’s 210 dealerships.

Dealers seek shelter from Canada’s storms

When hail strikes, tents covering vehicles on lots can offer better coverage than insurance .

Helping new Canadians get vehicles can pay off in loyalty

The federal government plans for nearly 1.5 million immigrants from 2024-26. The auto industry plans to get them into vehicles.

GMC pickups haul a heavy sales payload for General Motors in Canada

The Denali subbrand "resonates with customers" by offering loads of luxury, Shane Peever, vice-president of vehicle sales, service and marketing for GM Canada, says in Q&A with Automotive News Canada. Electric pickups are next.

Leslie Motors is truly a family operation, and it pays off

It’s "not rocket science," but Leslie Motors is soaring, maybe into the next generation of ownership. 

CADA philanthropy laureate uses marketing dollars to benefit community and his B.C. dealership

Preston Chevrolet-Buick-GMC-Cadillac supports sports and and service clubs such as Big Brothers and Big Sisters.

How zero pressure, lots of empathy help win over customers at Mitsubishi store

Sherbrooke Mitsubishi Finance and Insurance Manager Rachel Fortier excels by working hard to make buyers feel at ease.

Why Canadian dealers are turning to the Philippines to find service techs

To date, more than 200 Philippine technicians have started working at dealerships in Ontario. But why the focus on the Philippines?

How a 4-day workweek strengthened service at one Canadian dealership

Ontario dealership uses a four-day workweek instead of five to fix a technician shortage.

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