Dealership’s outreach method boosts Internet closing ratio

A man works on the computer on a large wooden desk in front of a glass wall. — Curtis McMicheaux has improved his Internet lead closing ratio by providing customer service that is relevant and customized. (Curtis McMicheaux)

December 21, 2024 12:00 PM

When Curtis McMicheaux started at Manly Hyundai in Santa Rosa, Calif., in 2016, he raised his hand for the job no one else wanted: Responding to Internet leads.

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