Don Hattan auto group uses assortment of digital tools to attract shoppers

Erika Maley, the group’s marketing director, said the group was the first in its market to begin using Google Vehicle Listing Ads several years ago. This ad format shows customers an image of the vehicle along with information such as make, model, price, mileage, and the dealership’s name. (ERIKA MALEY)

January 18, 2025 12:00 PM

The Don Hattan Dealerships group in Kansas is using a combination of Facebook and Google to reel in buyers while also providing a glimpse of the company’s culture.

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Don Hattan auto group uses assortment of digital tools to attract shoppers

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