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Column: GM is about to learn the value of Super Cruise

A woman sits in the driver's seat of a Chevy Traverse
Chevrolet offers the 2024 Traverse in the sportier RS trim level. The large crossover will also offer Super Cruise driver-assist technology. (CHEVROLET)
JB
By:
Jamie Butters
December 13, 2024 11:00 AM

General Motors is facing a big test of its long-term strategy to build a significant revenue stream from subscriptions.

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