Column: Is 16 million a magic number for U.S. auto sales?

Customers at a Ford dealership in Colma, Calif., on July 22, 2022. David Paul Morris/Bloomberg — Looking into 2025, GlobalData's Jeff Schuster projects 16.2 million light-vehicle sales if there are no major tariffs imposed. (BLOOMBERG)

January 17, 2025 11:00 AM

When I started covering the auto industry in the late ‘90s, the idea of a 16 million light-vehicle U.S. market held considerable mystique.

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