Why Super Bowl auto ad spending is trending down

20230126_Hyundai-USA_Grandkids_IONIQ-6_Kevin-Bacon_3X2.jpg — Hyundai will sit out the Super Bowl, and instead will run a campaign starring Kevin Bacon in this weekend's AFC and NFC championship games. (Hyundai USA)

By:

Ad Age

January 28, 2023 11:00 AM

Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand.

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