CategoryMarketing

Why Honda is debuting next Civic on Twitch

Gamer playing in a Honda-branded shirt
Honda’s decision to go straight to gamers illustrates how important the audience has become, not just to automakers but to brands of all kinds that are drawn to the youthful demographic (Honda)
Author
ES
By:
E.J. Schultz
A
By:
AdAge
|
November 12, 2020 01:30 PM

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