CategoryMarketing

Stellantis tailors campaigns for African-American, Hispanic consumers

“This was really a story about one individual who was very proud of his roots,” Stellantis multicultural advertising chief Juan Torres says of Jalen Rose in the Grand Wagoneer “Where I’m From” campaign.
“This was really a story about one individual who was very proud of his roots,” Stellantis multicultural advertising chief Juan Torres says of Jalen Rose in the Grand Wagoneer “Where I’m From” campaign.
October 14, 2022 09:46 PM