Stellantis tailors campaigns for African-American, Hispanic consumers

“This was really a story about one individual who was very proud of his roots,” Stellantis multicultural advertising chief Juan Torres says of Jalen Rose in the Grand Wagoneer “Where I’m From” campaign.

October 14, 2022 09:46 PM

Stellantis multicultural advertising chief Juan Torres wants the automaker to be in tune with the "majority of tomorrow."

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GM CEO Mary Barra’s 2024 compensation rises to $29.5 million

GM CEO Mary Barra’s 2024 compensation rises to $29.5 million

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Mitsubishi holds imports at U.S. ports in response to tariffs, lowers April incentives

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GM CEO Mary Barra’s 2024 compensation rises to $29.5 million

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