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Nissan’s outgoing U.S. marketing chief on why the brand still uses TikTok

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Nissan U.S. Chief Marketing Officer Allyson Witherspoon (left) with actress Brie Larson, who stars in Nissan ad campaigns. Witherspoon was recently promoted to now lead global marketing efforts for Nissan. (Nissan)
ES
By:
E.J. Schultz
March 13, 2023 10:00 AM

In her four years leading U.S. marketing for Nissan Motor Co., Allyson Witherspoon drove the brand into lots of new ad territory.

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