Kia will sit out Super Bowl, breaking 11-year streak

Kia spent big on New Year's Eve marketing, including using an all-new 2021 Sorento to haul the “2021” numerals from the brand’s headquarters in Irvine, Calif., to New York City, (Kia)

By:

AdAge

January 29, 2021 02:15 PM

Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ads as they shift priorities during COVID-19.

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