CategoryMarketing

Kia will sit out Super Bowl, breaking 11-year streak

20201130_kia_DSC02130_3x2.jpg
Kia spent big on New Year's Eve marketing, including using an all-new 2021 Sorento to haul the “2021” numerals from the brand’s headquarters in Irvine, Calif., to New York City, (Kia)
Author
ES
By:
E.J. Schultz
A
By:
AdAge
|
January 29, 2021 02:15 PM

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