Kia to haul Times Square's ‘2021’ across the U.S. in marketing drive

When the New Year hits in 31 days, it won’t magically wipe away the virus or erase the political strife and other factors that made 2020 an historically bad year. But the mere changing of a numeral on the calendar at least brings hope that the next 12 months will be different -- and Kia will be seizing on the rare moment of optimism in otherwise dark times.