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Marketing

Jeep sings a happy tune after ‘Songland' show partnership

The Wrangler was featured prominently during the NBC show.
VB
By:
Vince Bond Jr.
September 09, 2019 04:00 AM

FCA's global marketing chief, Olivier Francois, says he understands that "product is king" but would like to think advertising was a big reason Jeep had a hot month.

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