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Inside Nissan’s ‘Heisman House’ campaign with Zillow, college football star Caleb Williams and influencers

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USC quarterback Caleb Williams' endorsement stock is rising—his newest deals are with Nissan and Dr Pepper. (Nissan)
ES
By:
E.J. Schultz
AA
By:
Ad Age
|
August 31, 2023 12:00 PM

Nissan Motor Co. is not putting its Heisman House up for sale — but the automaker is joining forces with real estate platform Zillow to hype it.

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