How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness

The NBA’s Stephen Curry, here, and Zach LaVine and the WNBA’s Sue Bird are reprising their roles in CarMax’s “Call Your Shot.”

October 29, 2021 04:00 AM

Shaquille O'Neal has shown up late a few times recently on TNT's "NBA Tip-Off" show, creating off-the-cuff moments of goofiness that have spread online.

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