Honda celebrates legacy of Formula 1 legend Ayrton Senna with new ad and Netflix sponsorship

When Netflix seeks to keep its Formula 1 programming momentum humming in November, Honda will be along for the ride. The automaker is the title sponsor of the “Senna,” a six-episode series debuting Nov. 29 about the late Ayrton Senna, who is considered to be the greatest Brazilian Formula 1 driver of all time.