With 'The Heist,' Porsche has fun in return to Super Bowl

Porsche emphasizes speed — and its German heritage — in its first Super Bowl ad appearance since 1997. The sports car brand released on Friday an extended cut of the spot, which will run in the game as a 60-second ad in the first quarter.
The ad, called “The Heist” by Cramer-Krasselt, features a racing scene in which nearly a dozen Porsche models zip through Germany beginning at the Porsche Museum in Stuttgart. That is where a masked man is shown stealing the brand’s new electric Taycan from an exhibit floor.