Fiat 500e messaging with Spike Lee goes beyond sustainability

Giancarlo Esposito, left, and Spike Lee star in “Italy in America” advertising campaign for all-new, all-electric 2024 FIAT 500e (STELLANTIS)

May 08, 2024 06:27 PM

Olivier Francois believes Fiat has something to tell American consumers about the 500e that goes beyond simply being eco-friendly.

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