NCAA rule change opens doors for dealers to work with college sports stars

Ohio State football’s TreVeyon Henderson, left, got a lease on a 2022 Genesis GV70 in exchange for starring in Ricart Automotive Group promotions, including ads with its president, Rick Ricart.

April 07, 2022 08:02 PM

Ohio State University running back TreVeyon Henderson is among the top football players in the country, but at Ricart Automotive Group he's just one of the "interns."

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