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Cadillac ad banks on nostalgia to sell future

Edgar, son of Edward Scissorhands, enjoys hands-free driving in the Cadillac Lyriq.
VB
By:
Vince Bond Jr.
February 08, 2021 05:00 AM

DETROIT — Cadillac has tabbed the target audience for the upcoming Lyriq as those who are ready to make the jump to an electric vehicle but waiting for the right one.

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