Automotive marketing shifts amid uncertainty

Buick has used its partnership with the NCAA to highlight vehicles during March Madness.

March 23, 2020 04:00 AM

The coronavirus outbreak has toppled several huge marketing platforms for automakers in the sports arena and Hollywood.

Featured Stories

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

EVs help Cadillac shed its old-fashioned image

EVs help Cadillac shed its old-fashioned image

Trade war turns Nissan’s liability — underutilized U.S. factories — into asset

Trade war turns Nissan’s liability — underutilized U.S. factories — into asset

Outgoing Lincoln chief: Luxury brand’s future focused on wellness

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Daily 5 report for April 17: Is Cadillac ready to break through with younger, affluent buyers? It’s been a long time

10 supplier-created innovations that helped build the auto industry

Ex-Stellantis CEO Carlos Tavares turns attention to airline, wine making businesses

GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip

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Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

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