Auto industry rides TikTok trends to attract car buyers

Automakers have tapped into TikTok to promote the Hyundai Ioniq 5, above right, and Toyota’s Corolla Cross, featuring a dance contest, above and bottom right.

October 14, 2022 09:46 PM

Hyundai Motor America didn't run a Super Bowl spot this year, but it still grabbed some attention from the sidelines for its Ioniq 5 electric crossover.

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