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Maintenance contracts a ‘magic bullet' for F&I
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Dan Mason, executive vice president of Principal Warranty Corp., addresses the Ethical F&I Managers Conference on Sept. 21, 2021, on how preventative maintenance contracts could be used to sell a customer full F&I coverage.
(JOHN HUETTER)
By:
John Huetter
October 13, 2021 02:37 PM
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