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Consider credit 'soft pulls' at start of sales process

Bob Lettis, 700Credit senior vice president of business development, recommended to the Ethical F&I Managers Conference on Sept. 22 that dealerships a "soft" credit pull at the start of a vehicle sale rather than remain in the dark about the customer's financial situation until the hard pull in the F&I office. (John Huetter\/Automotive News)
Bob Lettis, 700Credit senior vice president of business development, recommended to the Ethical F&I Managers Conference on Sept. 22 that dealerships a "soft" credit pull at the start of a vehicle sale rather than remain in the dark about the customer's financial situation until the hard pull in the F&I office. (John Huetter\/Automotive News)
October 20, 2021 12:47 AM