New factory incentive plan divides Mazda dealers

AUTOMOTIVE NEWS: Does Mazda require complete exclusivity? JIM BAGAN: No, but we’re looking for a top-to-bottom customer experience throughout the process. It needs to be Mazda-centric.

January 25, 2019 07:00 PM

Some U.S. Mazda dealers are divided over new retailer incentives tied to a dealership improvement program introduced last summer, called Mazda Brand Experience Program 2.0.

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