Column: What I've learned since getting hyped about Cruise's potential

Cruise Automation — If Cruise can come back, safety must be top of mind and hubris needs to go.

December 03, 2023 05:00 AM

Looking back at my April 15 column on feeling like Cruise might be able to successfully scale its robotaxi business, I don't feel as bad about it as I expected to.

Featured Stories

Trump pauses reciprocal tariffs on most countries; auto tariffs still in effect, White House says

Record 20% of new-vehicle borrowers used 84-month loans in Q1, Edmunds says

Live updates on tariffs: Reciprocal tariffs paused, auto tariffs still in effect

Which vehicles are subject to Trump’s auto tariffs? Check our list

Latest News

Schaeffler targets humanoid robot sector

Chinese car exports to Russia hit by taxes, consumer uncertainty

Trump pauses reciprocal tariffs on most countries; auto tariffs still in effect, White House says

How automotive stocks are performing after latest tariff news

Staying current is easy with newsletters delivered straight to your inbox.

See More in Columns

Column: Auto industry hunkers down amid tariff tumult

Dealership groups on 2025 top 150 list compete, consolidate and grow together

Column: Forecast calls for another cruel April in the auto industry

Guest commentary: How Trump tariffs would destroy 60 years of auto-industry progress in three countries

Staying current is easy with newsletters delivered straight to your inbox.