How to be the best? Start with what you know

I would argue that, as a whole, there is no more diligent sector than the auto retail industry when it comes to knowing the ever-shifting market conditions affecting sales: from knowing how much time a potential buyer is willing to spend on the lot, to competitor pricing, to financing options, to even knowing what customers already know before they arrive, which is impressive. The amount of time and money spent on customer and market intel is at an all-time high. Knowledge equals advantage.