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Column: What's in a name? Honda execs say they're grappling with EVs

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With the Prologue, Honda brings back an old name in an apt usage: based on GM's engineering, it's basically what the brand offers consumers in advance of telling its own EV story. (HONDA)
August 24, 2024 10:00 AM

CARMEL, Calif. — Acura showed a curvaceous and sporty Performance EV Concept here, and as is often the case when Honda Motor Co. unveils a concept car, there's a production version coming right behind it. In this case, it's by the end of next year.

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