China

BYD aims to redefine luxury for EV era

Denza Z9GT side view 2024 Beijing show
The Denza Z9GT, on display at the Beijing auto show, will complement the BYD subsidiary's N7 and N8 SUVs and D9 multipurpose vehicle. (LUCA CIFERRI)
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By:
Reuters
April 25, 2024 08:10 AM

BEIJING  Chinese EV maker BYD will showcase its premium brand's first sedan at the Beijing auto show beginning Thursday, in a challenge to the likes of Germany's Mercedes-Benz, which three years ago pulled out of the Denza brand's development, citing slow sales.

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