BYD aims to redefine luxury for EV era

Denza Z9GT side view 2024 Beijing show — The Denza Z9GT, on display at the Beijing auto show, will complement the BYD subsidiary's N7 and N8 SUVs and D9 multipurpose vehicle. (LUCA CIFERRI)

R

By:

Reuters

April 25, 2024 08:10 AM

BEIJING — Chinese EV maker BYD will showcase its premium brand's first sedan at the Beijing auto show beginning Thursday, in a challenge to the likes of Germany's Mercedes-Benz, which three years ago pulled out of the Denza brand's development, citing slow sales.

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