Cars & Concepts

2025 Toyota Crown Signia expands subbrand, crossover starts at $44,985

Toyota Crown
Toyota Crown (LARRY VELLEQUETTE)
June 06, 2024 11:00 AM

SAN DIEGO — When Toyota brought the Venza nameplate back to the U.S. in late 2020, it did so with a rebadged Toyota Harrier, a popular hybrid crossover sold in Japan, and as a relatively inexpensive way to bolster its U.S. crossover lineup and its corporate average fuel economy.

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